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« Greg's New Book | Main | STR Radio Goes National on Sunday »

January 14, 2009

PETA Rebrands Fish

How do you get people to start taking fish seriously?  PETA's new campaign has the answer:  You drop the name "fish" with all its slimy baggage and rename them "sea kittens."  PETA's hope is that the name change will make people more sensitive to the horrible abuses happening daily in lakes and streams across the country:

"Most parents would never dream of spending a weekend torturing kittens for fun with their families, but hooking a sea kitten through the mouth and dragging her through the water is the same as hooking a kitten through the mouth and dragging her behind your car," Byrne says.

Through the Save the Sea Kittens website--where you and your children can dress up your own cartoon sea kittens and read sea kitten bedtime stories (I highly recommend the stories)--PETA hopes to change the way people view fish by simply co-opting the emotional response we have to the animals we currently refer to with the token "kittens" and attaching those associations to the animals-formerly-known-as-fish by assigning them the same token.  Never mind that fish bear little, if any, resemblance to kittens.  Language exists for us to use as a tool to manipulate people for our own ideological ends.

Misusing words as propaganda--separating them from the objects and concepts they represent in order to attach their emotional impact to a different object or concept of choice--will render those words meaningless in time.  And PETA had better be careful because this kind of manipulation can seriously backfire.  After all, if you convince enough people that land kittens are really just like fish, perhaps they will rethink their use of kittens.

Comments

LOL You had me at "sea kittens." That's the funniest thing I've read all day...but it's early.

Gosh, that makes Greg Koukl a kitten abuser. Put your rod and wheel away, Greg. PETA is comin to your house.

That's not right, Scott.

You have to actually hook something first :)

Interesting link, Amy. Very clever insight at the end.

Wow.
What does that portend about being fishers of men?

That the stupidest crap I have ever heard!

I think I'll go plug in the frydaddy and fix me some delicious seakitten for lunch.

I think I'll head down the the Great Barier Reef and snuggle up to a Great White Sea Kitten... here kitty kitty kitty

Get the name of the drugs they're on, got to be alot missing from a pharmacy, somewhere!

as PETA says: a cat is a fish is a dog is a cow...mmmmm, meat!!

Peta is one of the most immoral organizations there is. These bozos equate human life with animal life. I've read that they quote something like this "a boy is a dog is a rat is a fly" or something like that.

YUMMmmm..Sea Kittens with a side of Hush Puppies, Please!!

Oh my gosh, Mike, you're killing me!! LOL!!

>>What does that portend about being fishers of men?

Well, for starters, it's seakitteners of men. Get with it, man!

Maybe the PETARDS should just take a day off and go fishing?

The NRA ought to take note of these tactics. You could change "hunting" into "land fishing," and "rifles" into "land fishing rods." Then there wouldn't be so many objections.

Lol@land fishing rods
This is the best thing i have ever read
LOL
peta also made a parody of Cooking mama (A DS Game), and at one point you break and egg open and blood & chicken parts come out

LoL
my goodness
silly

Sea Kittens? lol. How about a campaign to treat the hairless commuting work monkeys better? LOL. If we are just animals as PETA asserts I can't help but wonder when the campaign to treat the two legged non-prehensile hairless (most of us) monkeys is going to start.

Hilarious in a sad and pathetic way.

Can we start calling fetuses, "Precious Little Babies?"

Even better: womb kittens.

That would be really sad--to have to associate the unborn with kittens so people won't kill them...as if being human isn't enough!

LOL
Womb Kittens is perfect.

Infact, its so perfect that i could not help but submit it to urbandictionary.com

i gave you credit for the word amy.
i just hope the reviewers accept it!

Viulituoun, did you check to see if "sea kittens" was already in there?

Holy Catfish, Batman!!!
:) :) :) :) :) :) :) :)

They really need to bring in the sea ponies into this mix. At least there is such a thing as a sea horse. But I guess that would be horsing around way too much even for PETA.

Many of us Christians have 'sea kitten' emblems on our cars, how convenient!

Yes sam Sea kittens is allready their so i based the definition off of Sea kittens, and edited some of the words accordingly

PETA has lost touch with reality. Why has not some psychiatrist prescribed some psychotropic such as Chlormethiazole to treat this delirium disorder for the whole staff?

All kidding aside, PETA is severely ensnared in satan's net, and needs our prayers that his chains of mental control over these people be broken

I think it is sad that so many people who want to save baby animals can, in almost the next sentence, care so little about the baby humans.

I too used to be a cause-head, then realised that God but this passion and fight in me to be fine tuned to only worthy and eternal avenues.

I am not saying that I try to run over kittens, or go baby-seal hunting on the weekends, but there is such a huge chasm of difference between a human, with a soul, being killed and some fluffy panda.

Just a thought

This was inevitable. Click my name for a lolcat caption. 8)

I just heard that the US airways plane may have hit a flock of air kittens.

Just another example of the road to hell being paved with good intentions.

Smoked sea kitten just ain't the same as smoked salmon. It just don't sound right.

vegetarian/vegan=bad hunter

Meat is Murder.

Tasty, tasty murder.


First ever bumper sticker to make me laugh out loud.

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