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August 03, 2011


I applaud what Matt is trying to do.

My only concern is that I have seen the "business guru" community start to market their snake oil to Christian leaders. Jim Collins, after "Good to Great" had run its course in the business world, shrewdly began marketing it to Pastors. Never mind the problems with his "research". Pastors starting talking about their "hedgehogs" and "BHAGS".


Wise as serpents, church leaders, the marketing machine is coming for you.

Good warning, Jeff.

Jeff, I really encourage you read some of Matt's stuff, or take a look at that video I linked to. I'm willing to bet it's not like anything you've heard before.

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